Job Description
Job Description
Description :
Rob Levine Law is a fast-growing, client-focused law firm committed to providing exceptional legal services and results. We’re looking for a well-rounded Marketing Specialist with B2C experience to help elevate our brand, support client acquisition efforts, and ensure our digital presence is optimized across platforms.
Position Overview :
As the Marketing Specialist, you will play a key role in executing our marketing strategy and supporting day-to-day marketing operations. This is a hands-on role perfect for someone who is organized, creative, and capable of managing a variety of tasks—from digital presence optimization to social media and content creation.
Requirements :
Key Responsibilities :
- Google Business Profile & Local SEO :
- Manage and optimize multiple Google Business Profiles for firm locations.
- Ensure consistency of business information across directories.
- Monitor and respond to reviews and engage with local communities online.
- Digital Marketing & Research :
- Conduct market research to identify trends, audience insights, and competitor strategies.
- Assist with campaign planning and performance tracking (paid and organic).
- Social Media Management :
- Create, schedule, and publish engaging content across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).
- Monitor engagement and support community management.
- Design & Content Support :
- Assist with the creation of marketing collateral (e.g., flyers, social media graphics, email templates) using tools like Canva or Adobe Creative Suite.
- Support website updates and ensure content is fresh and aligned with brand guidelines.
- General Marketing Support :
- Assist in planning and executing events or webinars.
- Support email marketing efforts and database management.
- Collaborate with legal teams to identify content opportunities or firm updates worth promoting.
Qualifications :
4–6 years of marketing experience, preferably in a B2C environment.Strong understanding of digital marketing best practices, particularly local SEO and Google Business Profiles.Proficiency with social media platforms and content creation tools (e.g., Canva, Hootsuite, Meta Business Suite).Familiarity with basic design tools and an eye for visual branding.Excellent written and verbal communication skills.Ability to manage multiple projects simultaneously and meet deadlines.Experience working in or with a professional services or legal environment is a plus.