Senior Product Manager

General Description

The Popular Auto Division is primary focus will be to collaborate with the Sales team to grow the loan and lease portfolio for cars, trucks, equipment and boats. This will be achieved with the implementation of targeted campaigns, strategic alliances with dealers, suppliers and providers, through the optimization of digital and face-to-face channels. In addition will be responsible for co-leading Popular Auto's marketing strategy for the affiliated dealer network in Puerto Rico.

Essential Duties and Responsibilities

• Effective management of work teams, aligning resources and optimal use of the assigned budget. This includes managing budgets allocated to special projects, activities / events, contests, and other marketing efforts.
• Design and implement marketing campaigns to promote auto financing products through the network of affiliated dealerships.
• Develop promotional materials and support tools for dealers (signage, digital content, media support, etc.) focused on increasing the sales volume of our participating dealers and the % of sponsorship to Popular Auto.
• Coordinate events, auto shows and point-of-sale activations with dealers; and activities such as : social, education for dealer employees, dealer owners, etc., employee and customer recognition, corporate travel and Golf Tournament.
• Lead special projects that require the collaboration of people and groups that report to other areas of the business, the company and external suppliers. Such as : dealer events, social activities, Golf Tournament.
• Manage digital campaigns (billboards, social networks, Google Ads, email marketing) focused on generating requests and conversion to portfolio.
• Coordinate with the compliance and legal area the different campaigns and / or requirements related to digital strategies, brands and offers.
• Maintain a close and aligned collaboration with dealers, advertising agencies, media (press, radio and TV) joint initiatives in search of increasing sales.
• Monitor the performance of each dealer in terms of application generation, financing conversion and the performance of their portfolios.
• Establish marketing strategies tied to the individual sales strategy of top dealers and / or distributors including : offers, contests, recognition activities, and support at their dealerships.
• Analyze automotive market trends and consumer behavior in Puerto Rico to provide suggestions and solutions according to the needs that arise.
• Supervise the people who work with the functions related to assembly and disassembly, signage, management of the calendar of activities, events and corporate activities.
• Collaborate with the credit, sales, and compliance team to ensure strategic alignment.

Supervisory Responsibilities :

Directly supervises full time employees.  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.  Coach and develop employees.  Foster a spirit of teamwork that allows for disagreement over ideas as well as diversity.

Education

Bachelor's Degree in Marketing

Experience

Knowledge, Skills and Abilities :

Important : The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and / or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com . This email inbox is monitored for such types of requests only . All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer

Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com .

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