Social Media And Digital Content Creator Job at Para la Naturaleza in San Juan

Social Media And Digital Content Creator

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About Us

Para la Naturaleza is a leading nonprofit environmental conservation organization based in Puerto Rico. We are dedicated to preserving Puerto Rico's natural resources through impactful initiatives, advocacy, and community engagement. We are currently seeking a creative, data-driven, and strategic Social Media and Digital Content Creator to join our Communications team. This is a key role responsible for managing our digital presence and helping deepen engagement with multiple audiences and communities.

Position Summary

The Social Media & Digital Platforms Specialist will lead and execute integrated digital strategies across platforms to elevate brand presence, drive engagement, and support our mission. The ideal candidate has hands-on experience managing social media and digital tools, strong content creation skills, a collaborative mindset, and a passion for storytelling that creates measurable impact. This role is responsible for day-to-day platform management, content creation, campaign optimization, data analysis, and user experience enhancement. It also includes close coordination with internal teams and external partners, as well as fieldwork to capture stories directly from the communities we serve.

Key Responsibilities

Design and implement social media strategies tailored to each platform and aligned with our mission and goals.

Plan, create, and curate original content (posts, videos, graphics, info graphics, success stories, calls to action).

Visit project sites and field locations to document and produce mission-aligned content.

Manage daily social media operations.

Create, monitor, and optimize social media campaigns according to assigned budget.

Use tools like Google Analytics, Meta Business Suite, and Hootsuite to track performance and generate reports.

Present weekly, monthly, and quarterly performance reports with actionable insights.

Plan and execute email marketing campaigns.

Administer digital tools such as email marketing and social media platforms.

Identify areas for platform improvement using user experience data and functional analytics.

Coordinate with IT to ensure updates and digital security best practices.

Monitor compliance with data privacy and cybersecurity standards.

Collaborate with IT to ensure seamless digital platform functionality, focusing on UX, content, and strategy.

Qualifications

Bachelor's degree in Communications, Marketing, Digital Marketing, Technology, Digital Project Management, or a related field from an accredited institution.

Minimum of 2 years of experience in social media management, digital marketing, and content creation.

Experience managing advertising campaigns on platforms such as Meta Ads, Google Ads, and YouTube.

Experience in designing, executing, and optimizing digital campaigns.

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), Outlook, internet research tools, and preferably Mac OS.

Advanced proficiency in platforms such as Facebook, Instagram, Twitter, LinkedIn, and management and analytics tools (Hootsuite, Meta Business Suite, Google Analytics, among others).

Proficient in Canva, Adobe Photoshop, Illustrator, Premiere, or similar tools.

Skilled in visual and written content creation aligned with audience and brand identity.

Solid knowledge of SEO principles applied to digital content.

Strong data interpretation skills and ability to adjust strategies based on performance metrics.

Familiarity with CRM tools and email marketing strategies.

Ability to manage multiple projects and collaborate across departments.

Strong storytelling skills, especially related to environmental and community-based causes.

Fully bilingual : Fluent in English and Spanish (spoken and written).

Excellent interpersonal, communication, negotiation, and conflict-resolution skills.

Flexible schedule, including availability to work evenings, weekends, holidays, and to travel within and outside Puerto Rico, as needed.

Valid Puerto Rico driver's license

Important

Only complete online applications submitted through the following link will be considered :

For assistance, contact us at :

We are an Equal Opportunity Employer

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

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