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Marketing Manager

Marketing Manager

MAPEIPuerto Rico
Hace más de 30 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Essential Duties and Responsabilities

  • Leads the development and maintenance of all marketing programs or projects including support materials for proper brand identity, recognition, and product positioning as well as supporting distributor channels.
  • Supervises and coordinates internal and external resources to complete projects within determined time schedules and in keeping with established MAPEI standards. Position will also ensure that all printed projects are reviewed before / after printing and that appropriate steps are taken to ensure quality prior to use.
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
  • Negotiates and confirms all communication as it relates to deadlines, delivery dates and any special information as it relates to all marketing materials and programs.
  • Develop and manage (with support of General Manager) the established marketing budgets and ensure that the company invests in the most profitable and rewarding trade shows, literature, and other marketing outlets.
  • Conduct market research as appropriate, analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Function as liaison between internal departments and external clients (vendors, customers, support teams) to ensure on-target messaging and expectations.
  • Engage with key Sales team to identify specific needs / wants, as well to ensure we maintain continued supply of literature and support materials for all brands.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
  • Conform with and abide by all regulations, policies, work procedures, safety rules and instructions.
  • Perform other duties as required.

Education, Experience and other Special Requirements

  • Requires a minimum of a Bachelor’s (. or in Marketing, plus a minimum of 8 to 10 years of marketing experience. MBA a plus.
  • Experienced in working for a multiple site international company, manufacturing and distribution environment, preferred.
  • Ability to work with a computer in a Windows environment, including proficiency in Word, Excel, and Outlook.
  • Demonstrates proficient oral and written communication skills, including ability to listen, process information, then re-communicate instruction and direction in one-on-one and group settings.
  • Strong project management, multitasking, and decision-making skills.
  • Able to generate innovative ideas, create original concepts, and find creative and effective solutions to problems.
  • Utilize organizational skills to manage work environment, plans, and work activities in an optimal manner to ensure tasks are completed efficiently and timely.
  • Must be Bilingual (English / Spanish).
  • Benefits Details

    Mapei Caribe offers a Medical Plan (100% paid by the company), Retirement Plan, Car allowance, Corporte credit fuel card, Performance bonus, Life Insurance and Short and Long-Term Disability Insurance, Vacation and Sick Leavse, Birthday Leave, Funeral Leave, and among others.