Analyst, Marketing (Data Analytics)

The Analyst, Marketing (Data Analytics) create and implement the use of the necessary reports to measure performance and report results of implemented marketing business strategies and profitability. Analyze financial and statistical information, identify trends and deviations. Maintain and ensure the accuracy of all campaigns and business growth information. Position works hybrid, based in San Juan, PR.

MAJOR DUTIES & RESPONSIBILITIES :

• Prepares daily reports to analyze the marketing / retail business level of achievement of all campaigns and business goals.
• Defines and prepares reports that measure the productivity of the marketing campaigns for diverse initiatives aligned to business objectives and defined strategies.
• Identifies trends that help to evaluate the implemented business marketing strategies, and / or outline new strategies to achieve the defined marketing business goals.
• Develops reports and Dashboards needed to measure and analyze new Marketing strategies for the business goals or activities, including data and results from top to bottom of the marketing funnel.
• Performs periodic analysis of the economic environment, growth opportunities, competition, and customer segmentation to better understand our buyers’ personas for marketing purposes.
• Monitors Market brand awareness indicators and coordinates and supports Marketing research studies.
• Develop reports to measure and analyze the profitability models and strategies, according to customers’ financial and transactional behavior, products and / or business unit.
• Defines and maintains reports of all analysis done, as well as new reports proposed. Presents results in management meetings, as required.
• Support email Marketing strategy including data files upload into Marketing Cloud application.
• Provides support for new projects, as requested.
• Other duties may be assigned.

EDUCATION AND EXPERIENCE :

WORK AUTHORIZATION & ELEGIBILITY :