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Meta Ads Director (LATAM)
Meta Ads Director (LATAM)REKLUT • Puerto Rico
Meta Ads Director (LATAM)

Meta Ads Director (LATAM)

REKLUT • Puerto Rico
Hace 7 días
Descripción del trabajo

Location : Remote (Overseas – Fluent English Required)

Employment Type : Full-Time

Reports To : Founder / Executive Leadership

About the Search

At 5411 Hub , we are leading a strategic search on behalf of a well-established digital marketing company based in the United States , specialized in performance-driven growth for home service businesses nationwide.

The company operates as a true growth partner for service-based companies across industries such as roofing, HVAC, plumbing, electrical, remodeling, pest control, restoration, and related trades.

Their operating philosophy is clear and uncompromising :

they do not sell tactics — they build revenue-generating systems , and every campaign is measured by one core question :

Does it drive real, measurable business results?

The Role : Meta Ads Director

This is a senior leadership position with full ownership of Meta (Facebook & Instagram) advertising.

This is not a role for someone who simply “runs ads.”

You will design, systematize, and lead the Meta Ads function end to end.

You will be accountable for :

  • Strategy
  • Performance
  • Systems
  • Team leadership
  • Client communication

This role requires strong judgment, ownership, and operator-level decision-making.

Minimum Experience Requirements (Non-Negotiable)

Candidates must have :

  • 5+ years of hands-on media buying experience
  • 5+ years working inside a digital marketing agency
  • Experience managing multiple client ad accounts simultaneously
  • Proven success with Meta Ads focused on lead generation
  • Strong background in local lead generation for service-based businesses
  • Fluent written and spoken English (client-facing role)
  • ⚠️ If you do not meet the 5+ years agency and media buying requirement , this role is not a fit.

    Core Responsibilities

    1. Performance & Results Ownership

  • Own Meta Ads performance across all assigned clients
  • Build campaigns optimized for : Lead quality Booked jobs Revenue impact
  • Continuously monitor and optimize performance
  • Quickly diagnose issues and implement solutions independently
  • Take full accountability for outcomes — not excuses
  • 2. Optimization & Systems Thinking

  • Build and maintain a Meta Ads playbook
  • Create SOPs for : Account setup Campaign structures Creative testing Scaling winning campaigns Performance recovery
  • Ensure optimization is systematic, repeatable, and scalable
  • 3. Creative Strategy & Problem Solving

  • Lead creative direction (hooks, messaging, formats)
  • Collaborate with design and video teams
  • Test and iterate offers based on data, not opinions
  • Understand contractor buyer psychology (trust, urgency, local relevance)
  • Approach challenges with a solutions-oriented mindset
  • 4. Team Leadership

  • Manage and mentor media buyers and junior team members
  • Enforce performance and operational standards
  • Train the team on internal systems and best practices
  • Continuously elevate the level of execution across the department
  • 5. Client Communication

  • Communicate clearly and confidently with clients in English
  • Explain strategy, performance, optimization decisions, and next steps
  • Translate advertising data into business outcomes clients understand
  • Maintain professionalism and composure in all client interactions
  • Core Values (How This Company Operates)

  • Performance-Driven : Results matter. Activity without outcomes is failure.
  • Results-Focused : Optimization prioritizes booked jobs and revenue.
  • Optimization-Obsessed : Continuous improvement is mandatory.
  • Solutions-Oriented : Problems are expected. Excuses are not.
  • Professional Standards : Ownership, clarity, and follow-through at all times.
  • What This Role Is NOT

    This position is not for :

  • Junior or mid-level media buyers
  • Freelancers seeking side projects
  • Professionals who avoid accountability
  • Button-pushers who require constant direction
  • This is a leadership role , not a purely technical one.

    Success Metrics

    Performance will be evaluated based on :

  • Lead consistency and quality
  • Stability and improvement of CPL
  • Systemized optimization processes
  • Team performance and accountability
  • Client confidence and retention
  • Ability to scale performance without chaos
  • Crear una alerta de empleo para esta búsqueda

    Meta Ads Director LATAM • Puerto Rico

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