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Brand Activation Manager Puerto Rico FMCGSearch • Puerto Rico (General), Puerto Rico
Brand Activation Manager Puerto Rico FMCG

Brand Activation Manager Puerto Rico FMCG

Search • Puerto Rico (General), Puerto Rico
Hace 3 días
Descripción del trabajo

We are looking for a Brand Activation Manager to drive commercial execution and brand activation across assigned markets, working closely with distributors and cross-functional teams to deliver sustainable business growth.

This role bridges marketing and commercial execution, ensuring that brand strategies are effectively translated into impactful in-market activities while maintaining global brand standards and adapting to local market needs.

The successful candidate will play a key role in strengthening distributor partnerships, executing activation plans, monitoring market performance, and identifying opportunities to improve sales and brand presence.


Key Responsibilities

  • Execute brand activation and trade marketing initiatives across priority channels and customers.
  • Build strong relationships with distributors to ensure excellent market execution.
  • Coordinate promotional campaigns, events, sampling activities, and point-of-sale materials.
  • Monitor execution standards, distribution, pricing, visibility, and promotional compliance.
  • Collect and analyze market intelligence, competitor activity, and customer insights.
  • Track commercial KPIs and provide performance reports with actionable recommendations.
  • Support commercial planning, investment tracking, and budget control.
  • Collaborate with internal and external stakeholders to ensure flawless execution of business plans.


Qualifications

  • Bachelor's degree in Business Administration, Marketing, Economics, Industrial Engineering, or a related field.
  • 3 years of experience in Trade Marketing, Sales, Brand Activation, Customer Development, or Commercial roles.
  • Experience working with distributors or indirect sales channels within FMCG, beverages, consumer goods, or related industries.
  • Strong analytical skills with experience using Excel and commercial performance data.
  • Excellent project management, communication, and stakeholder management skills.
  • Ability to work independently in a fast-paced, multicultural environment.
  • Availability to travel within assigned markets.


Key Competencies

  • Commercial mindset
  • Trade marketing execution
  • Distributor management
  • Project management
  • Market analysis
  • Brand stewardship
  • Data-driven decision making
  • Cross-functional collaboration
  • Problem solving
  • Results orientation


What We Offer

  • Opportunity to join a dynamic international organization.
  • Exposure to regional markets and multicultural teams.
  • Professional development and career growth.
  • Competitive compensation and benefits package.
  • A collaborative environment focused on innovation, execution, and continuous improvement.
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Brand Activation Manager Puerto Rico FMCG • Puerto Rico (General), Puerto Rico

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