Field Marketing

Skills & Qualifications

• Proven experience as a Field Marketing Specialist/Manager in a tier 1 B2B technology or cybersecurity company.
• Fully bilingual (English/Spanish a must).
• Extraordinary organizational and time management skills with the ability to manage multiple priorities.
• Collaborative team player with excellent interpersonal skills.
• Deep understanding of the IT industry and the indirect channel ecosystem.
• Demonstrated success managing vendors and marketing agencies.
• Expertise in executing integrated campaigns across digital, events, and social platforms and in-person events.
• Familiarity with SFDC and marketing automation tools (Salesforce, Eloqua)
• Knowledge of telemarketing/business development and sales processes.
• Ability to influence cross-functional teams (Sales, Channels, Engineering), partners, and customers.
• Experience in thought leadership initiatives.
• Ability to travel up to 50%. Ideal candidate should be in Colombia or Puerto Rico
• Bachelor’s degree in Marketing (MBA and marketing certifications a plus).

Key Responsibilities

• Brand Awareness & Thought Leadership
  Collaborate on campaigns that position Fortinet as the cybersecurity leader in the region through PR, media engagement, and content-driven initiatives.
• Pipeline Generation
  Design and implement integrated marketing programs and events that deliver measurable marketing-sourced and marketing-influenced opportunities in alignment with regional sales goals.
• Market Insights & Strategy
  Analyze market trends and customer needs to create compelling offers and competitive programs tailored to the Caribbean and Central America.
• Integrated Campaign Execution
  Manage end-to-end execution of inbound and outbound activities, including events, roadshows, workshops, and webinars; and collaborate in email campaigns, digital marketing, and social media.