Performance Marketing Manager

Job Description

Job Description

NOTE : ONLY FOR PUERTO RICO CANDIDATES.

We are building the best workplace for thinkers, experts, service agents, designers, and developers to come together to innovate, grow, and truly make an impact in other peoples' lives through technology.

We are proud creators of :

Expert Tax - tax preparation software for accountants in Puerto Rico

Taxmania - tax preparation software for citizens of Puerto Rico

Edi - a document management software to modernize the digital office

Follow It - case management software

Our company values ground us and guide us :

Passion

Innovation

Playfulness

Honesty

Customer Satisfaction

Growth

Discernment

What will you do?

• Design, implement, and optimize high-impact performance campaigns, leveraging channels such as paid search (Google Ads), paid social (Meta Ads, TikTok, LinkedIn, etc.), and programmatic platforms—driving acquisition, activation, retention, and revenue.
• Own the end-to-end lifecycle marketing strategy (across email, in-app, push, and in-product messaging) to nurture users through activation to retention and upsell.
• Leverage marketing automation tools, behavioral data, and personalization techniques, including segmentation, to create compelling, scalable experiences.
• Execute A / B tests, analyze performance metrics, and continuously optimize campaigns to meet Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Life Time Value (LTV), pipeline, and revenue targets.
• Collaborate cross-functionally with Product, Engineering, Data Science, Analytics, Sales, and Growth teams to align performance efforts with broader goals.
• Monitor and report campaign insights and trends; use performance data to generate actionable recommendations and share learnings across the organization.
• Stay agile and creative, testing new channels, messaging strategies, and creative tactics to uncover scalable growth opportunities.

Required Education & Skills :

Nice to have :

Our candidate must :

What's in it for you?

If you believe you can add value to our team, we want to meet YOU!