Social Media Specialist

Job Description

Job Description

Summary :

The Social Media Specialist will be responsible for targeting potentials students through the use of social media as well as other digital properties to ensure lead quality is optimal.

Essential duties and responsibilities :

• Collaborates with Social Media Manager with the development of all digital marketing campaigns, including but not limited to Facebook, Google, Twitter, Yahoo, Bing, Lead Aggregators, Blogs, etc.
• Daily tracking of leads to ensure business goals are met.
• Provide routine reporting on leads, CPL, enrollments and other key metrics.
• Build and maintain social media presence.
• Manage user messages, comments and questions, always assuring a positive image for the brand.
• Manage day-to-day progress of digital marketing planning and execution to make recommendations and optimize for best results.
• Coordinate with internal teams to create landing pages and optimize user experience
• Participates in weekly meeting with Digital Agency to monitor strategy progress.

Benefits We Offer :

Applicants must meet the minimum requirements to be considered.

"Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities"