BRAND MARKETING OFFICER - MARKETING DEPT - FIRSTBANKPR

Brand Marketing Officer

Marketing Department

Our Company

At  FirstBank PR , we strive to be a trusted advisor to our clients and our employees are the ones that ensure we deliver on our promise of excellence in personalized customer service. Our more than 3,100 employees in Puerto Rico, the Virgin Islands and Florida share a passion for excellent customer service. We are proud of our team because they are continuously surpassing our client’s expectations.

A Brief Overview

The Marketing Officer is responsible for the overall marketing strategies, implementation, scheduling, and analytics that need to be conducted to support the brand, the Bank's regions, and its different lines of , is responsible for the deployment of cohesive marketing plans, budget, analytics, conversion rates, and results to improve marketing initiatives’ ROI. The Officer ensures that all communication pieces are up to date, follow Bank’s brand guidelines and meet compliance and legal requirements.

What You’ll do :

Brand Strategy Management :

• Develop and execute brand strategies across multiple channels (digital, social, traditional).
• Implement and oversee brand repositioning as needed.

Long-Term Strategy Development :

Digital and Social Strategy :

Data Analysis :

Financial Impact :

Competencies :

What You’ll Need :

EQUAL EMPLOYMENT OPORTUNITY EMPLOYER