Paid Media Specialist Job at SUP3RNOVA in 00919

Job Description

Job Description

Salary :

We are looking for a Paid Media Specialist to develop, manage, and optimize paid digital campaigns across various platforms. The ideal candidate will have a strong understanding of performance marketing strategies, analytics, and a proven track record of executing successful paid media campaigns. This role requires a balance of creativity and data-driven decision-making to achieve client goals and maximize ROI.

Responsibilities

• Plan, create, and manage paid media campaigns across platforms, including Google Ads, Facebook, Instagram, LinkedIn, YouTube, and others.
• Develop and execute strategies for paid search, display, social media, and video advertising.
• Conduct keyword research and develop ad copy to optimize paid search and social media campaigns.
• Monitor and analyze campaign performance metrics, providing detailed reports on KPIs such as CTR, CPA, ROAS, and conversion rates.
• Continuously test and optimize campaign elements, including audience targeting, bidding strategies, and creative to improve performance and meet objectives.
• Manage campaign budgets, ensuring cost-effective spending and maximizing returns.
• Collaborate with internal teams (creative, content, and account managers) to ensure paid media efforts align with overall brand and campaign strategies.
• Stay up-to-date with industry trends, tools, and platform updates to ensure best practices are followed and new opportunities are leveraged.
• Conduct A / B testing for ad creative, landing pages, and audience targeting to optimize results.
• Present campaign insights, findings, and recommendations to clients and stakeholders in regular performance reviews.

Qualifications

Bonus Qualifications