Digital Media Specialist & eCommerce Senior

Company Overview Our client, a market leader, is one of the main distributors in Puerto Rico.

The company is recognized for the strength of the brands it represents, its robust distribution and sales network, and its commitment to marketing and customer service.

It is currently seeking a Digital Media Specialist & eCommerce Senior to join its team.

Position Summary We are seeking a Digital Media Specialist & eCommerce Senior with proven experience in the retail and distribution industry.

This role is key to designing and executing digital strategies that boost the brand’s online presence, drive sales across digital channels, and improve the customer experience through eCommerce platforms and digital media campaigns.

Key Responsibilities Design and implement multichannel digital media strategies (Search, Display, Social, Video, Programmatic).

Lead the operation and ongoing optimization of the online store (proprietary platform or marketplaces).

Coordinate performance marketing campaigns focused on conversion, traffic, and customer retention.

Manage and optimize digital advertising budgets to ensure high ROAS and profitability.

Conduct advanced performance analysis of digital and eCommerce metrics (using Google Analytics, GA4, Looker Studio, etc.).

Oversee digital content processes, user experience, and conversion funnel optimization.

Collaborate with sales, trade marketing, logistics, and customer service teams to ensure an integrated and efficient digital operation.

Identify opportunities for innovation in media, automation, and emerging technologies.

Requirements Bachelor’s degree in Marketing, Communications, Advertising, Digital Business, or related fields.

Minimum of 6 years of proven experience in digital media and eCommerce management within retail, FMCG, or distribution companies.

Proficient in digital advertising tools (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Experience working with eCommerce platforms (Shopify, Magento, VTEX, WooCommerce, or similar).

Strong knowledge of data analysis and visualization tools.

Ability to lead digital projects and coordinate cross-functional teams.

Intermediate to advanced English proficiency (preferred).

Certifications in Google Ads, Meta Blueprint, GA4.

Experience with omnichannel strategies and CRM platforms (Salesforce, HubSpot, etc.).

Knowledge of SEO, email marketing, and marketing automation.

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